Product Release Turkey Begins a New Chapter as EUROTRAYS 

Today, it gives me great pleasure to share some exciting news. As of 21 May 2026, Product Release Turkey has successfully completed a management buyout and will continue its journey under the new brand name, EUROTRAYS. 

For me personally, this is more than a business announcement—it marks an important milestone in a journey that has been filled with challenges, dedication, growth, and many proud moments along the way. 

From the very beginning, the Turkish team has shown an incredible level of commitment and determination. Through difficult times and changing circumstances, they have remained focused and driven. What makes me especially proud is not only that they have grown the company, but that they have done so in a sustainable way. 

Watching the team develop over the years has been both exciting and inspiring. Their hard work, loyalty, and belief in what we were building together have made this achievement possible. 

I can honestly say that I am incredibly proud of what the Turkish organization has accomplished. Seeing their journey and witnessing their growth has been one of the most rewarding experiences for me personally. 

Although the company will now move forward under the EUROTRAYS name, it will continue to remain an important part of the Product Release Europe Group. This is not a goodbye—it is the beginning of a new chapter.  

EUROTRAYS represents a new identity, but the people, dedication, and spirit behind the business remain unchanged. 

I would like to personally thank everyone involved who has contributed to this journey. I look forward with great excitement to following EUROTRAYS as it continues to grow and create new opportunities in the future. 

Congratulations to the entire Turkish team on this well-deserved milestone. 

Jacob Saabye
CEO
Product Release Europe Group