Who We Are

In 1962 Jesper Saabye founded Dansk Silicone Central ApS, applying silicone based materials to domestic and industrial bakeware to solve a wide variety of “sticking” problems for the Scandanavian market.

In 1980 Coys was established, applying fluoropolymer based material to industrial bakeware for the UK market. This business was later purchased by George Wilkinsons, who were already an established brand in the supply of consumer bakeware (pre-coated metal).

These businesses were completely unaware of each other’s existence until, in 1993 when George Wilkinsons purchased the licence from Dansk Silicone to use their range of silicone coatings, predominantly for the cake production bakery sector.

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Global Production Facilities

Product Release Europe is a global company, with fully equipped, cutting edge production facilities accross the globe

UK – Coating Application
Coating/recoating using fluoropolymer, silicone and ceramic systems

Turkey – Manufacture & Coating Application
Manufacture of Industrial bakeware, coating/recoating using fluoropolymer and silicone systems

Denmark – Sales Office
Sales Office

China (Fuda Fluoroplastics/Wuxi Bakeware)
Manufacture of Industrial bakeware, coating/recoating using fluoropolymer and silicone systems

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UK Team

Martin Higgot
Production Director
Martin looks after all aspects of production and transport, and has worked for Product Release Europe since 2009.
Product Release Europe
Ian Gates
Sales Manager
Ian is a chemist by training with 30+ years experience in coatings and has worked for Product Release Europe since 2002.
Kay Furless
Office/Accounts Manager
Kay looks after the accounts for the business and has worked for Product Release Europe for 32 years (so far!)
Product Release Europe
David Hughes
Sales Manager
David has a degree in sports education and special educational needs. After working for us for 5 years, he was recently promoted to the role of Sales Manager.
Product Release Europe
Dane Sharp
Production Manager
Dane has worked for us for 11 years, carrying out various jobs on the “shop floor”. His aptitude for solving problems resulted in him being promoted to Production Manager in 2023.

Denmark Team

Product Release Europe
Jacob Saabye
CEO/Owner
Jacob has overall responsibility for all Product Release sites and has owned the business since 1995.

Turkey Team

Product Release Europe
Melike Gumuspinar
Technical/QC Manager
Melike looks after the Technical & QC of both the bakeware & coatings at Product Release, she’s been with us for 3 years.
Ender Gumuspinar
Production Manager
Ender has 11 years of experience in industrial tray production. He manages production processes such as design, drawing, machine programming and automation of industrial trays.

China Team

June Fu
Export Manager
June has worked for Fuda Fluoroplastics/Wuxi Bakeware for over 15 years in the role as export sales manager. She has a degree in Business Studies and is fluent in English.

Introduction to the business, our history and values.

In 1995 George Wikinson decided to concentrate their business on the domestic market and as such the Industrial Bakeware site was put up for sale. Jesper saw the obvious synergies between the UK and Danish businesses and decided to purchase GW Industrial Bakeware.

In March 1996 both companies amalgamated under the brand “Product Release Europe” to show commitment to our customers both in the United Kingdom and Continental Europe.

This remained the situation for a further 12 years, when in 2008, Jacob Saaybe took a share holding in Fuda Fluoroplastics (part of Flowery Bakeware in Wuxi, China).  This partnership gave Product Release the ability to supply industrial bakeware on a significant scale, as Flowery are the largest bakeware manufacturer/coater in China.

Whilst the above gave us the ability to both supply and coat industrial bakeware, the distances involved sometimes proved challenging and so, when the opportunity arose in 2017, we decided to set up our own in-house manufacturing facility in Turkey.

Jacob set up Product Release Turkey with a manufacturing and coating facility in Bursa, Istanbul.

We now have the technical capability to supply most types of industrial bakeware and ship worldwide from our “new” factory.

UK, Ireland, Turkey, Bangladesh, Belgium, Denmark, Dominican Republic, France, Ghana, Holland, Kenya, India, Italy, Jordan, Lebanon, Morroco, Pakistan, Phillipeans, Russia, Saudi Arabia, Slovenia, USA

We take pride in the development of our company over the last 60 years and the personal touch we still provide. We continually strive to improve upon our services in the most sustainable way possible, and in recognition of this we hold certifications to the following:

  • ISO9001 Quality Management System – Held by our UK site since 2009, certification body WSC/UKAS
  • ISO14001 Environmental Management System – Held by our UK site since August 2020, certification body WSC/UKAS.
  • PPG approved coater.
  • PPG Lineguard licenced applicator for UK, Turkey and China