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On The Road Again! Product Release At The iba Trade Fair


Product Release are delighted to announce that we will be exhibiting at the 2018 iba Trade Fair, giving you the chance to speak directly to a member of the team about your current coating or bakeware needs.

What is it?

iba trade fair logoThe iba has been the leading trade fair for the bakery and confectionary world for almost 70 years, since first launching in 1949. Bringing together the best names in the industry, with more than 1,300 exhibitors, it enables companies within the trade to meet with potential suppliers as well as discovering new equipment, innovations and processes. With over 70,000 attendees visiting the iba from all over the world, it also gives opportunities for companies to make new contacts and expand into new markets.

In addition to the numerous exhibitors, the trade fair also provides a variety of other options to help you learn about new products or methods. These include, but are not limited to;

  • an iba Forum, with keynote lectures and presentations
  • seminars that showcase techniques and processes from market leaders
  • bakery tours to discover how the Munich based baking industry operates

There’s even an Oktoberfest tent to unwind in in typical Bavarian style!

When and where is it?

The 2018 iba will be held at the Fairground Messe München, in Munich, from Saturday 15th September to Thursday 20th September and you will be able to find Product Release in Hall B1.iba trade fair floorplan

If you’re attending the show, then do feel free to come and speak to us about any current production issues you’re facing, whether it’s problems with goods sticking to your bakeware or the need for brand new bakeware instead.

13:26 on 2018-07-11