About Us


Product Release Europe ApS was founded in 1962 as, Dansk Silicone Central ApS, applying silicone based materials onto domestic and industrial bakeware. Product Release Europe has established itself as one of the largest manufacturing and coating applicators of bakeware in Northern Europe.

Product Release Ltd. was formed as a company in 1996 when Dansk Silicone Central ApS purchased the Industrial Bakeware Coating Division of George Wikinson (Burnley) Ltd. from Metralrax plc.

In March 1999 both companies amalgamated under the title “Product Release Europe” to show commitment to our customers both in the United Kingdom and Continental Europe.

From our factories in the United Kingdom, Denmark and China, we are able to provide the most comprehensive range of Coating Systems, together with an in depth knowledge of the requirements of bakeries and medical companies both large and small offering diverse products across the whole of Europe.

Development/Research and close monitoring with the customer are the formula for the success of Product Release Europe. Two elements that are essential for the success for us and our customers.

If you want to find out more about how Product Release can help your business, then get in touch with a member of our team…

get in touch

Our Management Team

Jacob Saabye

U1Q9583_ppshJacob is the MD of Product Release Denmark and has been working with technology and business development throughout his career with companies like F.L Smidth and Carlsberg. Expanding global manufacturing, procurement, distribution, has been the focus since finishing his Bachelor of Export and Technology at Copenhagen Business school (CBS)

Jacob has over 10 years experience in applying surface coatings to the healthcare, medical device, and medical instrument industry.

Ian Gates

ian-gatesIan’s background is as a development chemist. He worked as a chemist for Becker Industrial Coatings for 3 years, developing products for the MoD and the then Britsh Rail. He then spent 9 years working for Whitford Plastics Technical department in product development of fluoropolymer coatings for a wide range of industries. This subsequently lead to a sales position with a competitor and to him joining Product Release in 2002 as sales manager.  In 2008 Ian became the MD for Product Release in the UK. In his spare time Ian enjoys golf and is a member of Lee Park Golf Club in Liverpool. He also plays badminton and online chess.

Martin Higgott

martin-higgottMartin is our Production Director who looks after all aspects of production, from the organisation of collection of the goods from customer premises to the processing and ultimate return to the customer. His understanding of our products is exceptional as a result of over 35 years experience in both selling industrial bakeware and the application of PR system coatings. In his spare time Martin enjoys watching Everton and socialising.

Kay Fairless

kay-furlessKay is our office manager, looking after the accounts side of the business. Kay started her working life in the Insurance industry before joining Product Release and has been a valued member of the team for nearly 25 years. In her spare time Kay enjoys going to the gym and spending time with her family.